Goal & Challenge

Create a simple and emotionally intelligent app interface that users could navigate with ease, even during moments of distress or overload. The design had to be inclusive, responsive, and elegant without visual noise.

My Role & Tools

• UX Research & Wireframes

• High-Fidelity Prototyping

• Interaction Design

• Tools: Figma, Adobe Illustrator, Canva

Process Highlights

• Research: Conducted user research to identify the needs and preferences of adventure travelers. Analyzed competitor websites to pinpoint pain points in booking experiences and highlight opportunities for differentiation.

• Wireframes: Developed low-fidelity wireframes to outline the page structure, prioritizing clear navigation and prominent calls-to-action to guide users effortlessly.

• Prototyping: Created high-fidelity prototypes in Figma, incorporating a vibrant color palette and imagery that reflect the adventurous spirit of the brand while ensuring a cohesive user experience.

Key Features

• Hero Section: A bold, visually striking banner with a clear call-to-action to encourage users to explore destinations.

• Destination Cards: Interactive cards displaying curated travel locations, enhanced with hover effects for engagement.

• Search Functionality: An intuitive search bar for quick access to travel packages, streamlining the booking process.

• Responsive Design: Fully optimized for mobile, tablet, and desktop devices to ensure a consistent experience.

• Accessibility: Designed to meet WCAG guidelines, making the page inclusive for users with diverse needs.