Sugar Rush is a whimsical, colorful bakery brand inspired by joy, playfulness, and the comfort of fresh pastries. This project focused on crafting a delightful visual identity and an engaging Instagram carousel post tailored for mobile.

The Challenge

Create a strong visual personality that instantly feels fun, sweet, and modern, while also being clear and scalable across digital platforms. The logo had to be easily adaptable, and the Instagram post needed to encourage interaction, sharing, and hunger.

My Role & Contributions

• Logo creation and type styling

• Social media visual strategy

• Instagram carousel layout

• Iconography and color direction

• Mobile-focused usability testing

Design Approach

I explored soft pastel tones like blush pinks, creamy yellows, and sky blues to capture a dreamy dessert aesthetic. The logo blends script and rounded fonts to balance elegance with childlike fun — perfect for a bakery whose motto could be: “sugar makes everything better.”

Logo Concept

Main Logo Features

Logo Variation

Color Pallet

#C9D2B6

#FDFD96

#AEE4F0

#FFD1DC

#8D8E91

#532895

#000001

#9D7FD5

Typography

Instagram Carousel Post