Steamy Beans is a fictional premium coffee brand that blends tradition, elegance, and artisanal quality. I created a complete brand identity system — from logo and typography to packaging and illustrations — designed to evoke warmth, sophistication, and the ritualistic joy of coffee.

The Challenge

Craft a luxurious yet approachable brand look for a premium café product. The identity had to communicate handcrafted excellence while remaining visually clear across print and digital formats.

My Role & Contributions

• Logo Design & Lockups

• Color Palette & Typography System

• Packaging Design & Mockups

• Visual Language (illustrations, textures, photo style)

• Presentation Layouts

Design Approach

I combined elegant flourishes with a clean layout system to represent the dual nature of Steamy Beans: refined yet grounded. The logomark merges a steaming cup with ornate scrollwork — reminiscent of vintage cafés and royal seals.

EFCO Brookshire

Hammersmith One

Color Palette

A rich, balanced palette chosen to convey warmth and premium quality:

#000000

#B79D3F

#D2AB24

#FFFAD1

Color Palette

A rich, balanced palette chosen to convey warmth and premium quality: