Shutterbug Studios is a fictional photography brand focused on capturing spontaneous, real-life moments with an artistic edge. For this project, I created a brand-new visual identity that feels modern, expressive, and deeply connected to the heart of visual storytelling.

The Objective

Design a versatile logo that reflects the studio’s creative nature and agile spirit, while maintaining a sense of professionalism suitable for both digital and print use.

Design Approach

The logo mark was inspired by a combination of a camera shutter and a “bug” — symbolizing curiosity, movement, and the magic of catching fleeting moments. The geometric structure reflects precision, while rounded contours and warm tones soften the feel and create a sense of approachability.

Typography

Color Pallet

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Logo Concept

Main Logo Features

Logo Variation

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